As the calendar turns to September, millions of Gen Z’ers are headed back to school. With COVID-19 still a huge concern, “back to school” means a variety of things this year: traditional in-person classes, all-virtual classes, or hybrid models of the two. Regardless of what the first day of school looks like, chances are that getting new clothes for first-day-of-school photos is on the to-do list. Advocates are warning, however, that young clothing shoppers are being targeted in a new scam and they need to be on the lookout.