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Fred Hagerman, CMO Marketing/Public Relations
Firstmark Credit Union
(210) 341-9602, ext. 10110

Firstmark Credit Union Launches Innovative Website

Leading San Antonio Financial Institution Creates Responsive Website for Greater Online Experience


San Antonio, TX – July 9, 2013 -- Firstmark Credit Union, a leading San Antonio financial institution, announced the launch of its newly-designed responsive website, aimed at providing visitors with an improved online experience.

“Our goal is to deliver the best possible online experience for our current and future members,” said Leon Ewing, President/CEO. “The responsive website automatically adjusts to multiple screen sizes, helping people find the information they need quickly and easily on all platforms and devices.

According to a 2012 Study by MobiThinking, 25% of mobile users in the U.S. are mobile only -- meaning those users rarely browse the internet on a desktop or laptop computer. While today’s mobile technology is expansive, each device is unique as it possesses a different screen size and resolution.

“It was a complex project” said Todd Lanier, website designer for Firstmark Credit Union. The design work took about nine months and included an in-depth analysis of website visitor behavior. “We saw a significant increase in mobile device usage and wanted to ensure that mobile users received the same high-quality experience as any other online user,” said Lanier.

In addition to the visible design changes, significant work was done on the back-end architecture to enable ongoing testing and optimization of the new site. “Branch and ATM location searches occur much more frequently on a smartphone than they do on a tablet or desktop device,” explained Lanier. “Our web analytics tools help us to prioritize the content by device-type and continuously test and refine the visitor experience.”

About Firstmark Credit Union
Firstmark Credit Union provides financial services to anyone who lives, works, worships or attends school in Bexar County, as well as education-related employees in Bexar County and the 12 surrounding counties; and their relatives. Established in 1932, the Credit Union serves over 88,000 members and manages more than $750 million in assets. For more information, go to firstmarkcu.org.